Why Now

The convergence of AI, IoT, and blockchain is reshaping sports, agriculture, and health — yet equestrianism remains decades behind.
Consumers demand transparency, welfare standards are tightening, and investors are seeking meaningful opportunities that blend heritage, performance, and sustainability.
Epona VC sits at the intersection of these forces, bridging traditional excellence and modern innovation.

Our Focus

We invest in pre-seed to Series A companies shaping the digital and physical infrastructure of the global equestrian economy — an industry worth over $300 billion that remains largely underserved by technology.

Core investment pillars

  1. Equine Health & Data
    AI diagnostics, wearable sensors, and data platforms that enhance horse welfare, performance, and longevity.

  2. Facility & Operations Technology
    SaaS and automation tools that streamline stable management, logistics, and resource optimization.

  3. Marketplaces & Fintech
    Platforms enabling trust, transparency, and liquidity in horse ownership, insurance, and trade.

  4. Breeding & Genetics
    Analytics, genomics, and reproductive-tech solutions driving smarter, ethical breeding decisions.

  5. Fan & Sports Engagement
    Digital media, esports, and community platforms that bring the equestrian experience to a global audience.

Our Approach

  • Stage-aligned capital: Initial investments from $100K – $1M, with follow-on support through Series A.

  • Hands-on partnership: We offer operational guidance, strategic introductions, and access to a global equestrian network across Europe, North America, and the Middle East.

  • Long-term conviction: We invest with patience and perspective, backing founders who combine empathy for horses with the ambition to build scalable technology businesses.

Our Vision

To shape the future of equestrianism by funding the technologies that make it safer, smarter, and more sustainable — ensuring that the bond between humans and horses continues to thrive in the 21st century.

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